Give To Grow – Are You Truly Service Centred?

This Week’s Focus Point

“Being greedy for money is the surest way not to get it, but when one serves for the sake of service—for the satisfaction of doing that which one believes to be right—then money abundantly takes care of itself.” – Henry Ford

You may be surprised to hear that Henry Ford, often known as the father of the industrial movement, was at his heart service-centred.

He saw business as a mechanism to enable service between everyone involved.  His goals included:

  • serving Ford’s customers with the very best value he could (highest quality materials, smallest possible prices),
  • serving his employees with the very best and fair wages he could, and
  • serving society with better methods of manufacturing, farming, transport and healthcare.

Ford had a strong personal obligation to serve every stakeholder to the best of his ability. He took pride every time he was able to raise wages while simultaneously cutting the end cost of his cars to consumers.

Bringing this same idea forward to today, the Conscious Capitalism© Movement, founded by the work of John Mackey (CEO Whole Foods) and Raj Sisodia, posits that:

‘Business, at its core, is good, ethical, noble and heroic’.

The idea is that a conscious business is one that exists for the simultaneous benefit of all its stakeholders, including customers, team members, investors, suppliers, communities and the environment.

That profit shouldn’t be the end goal of businesses, but rather a mechanism to survive and grow – just as our own personal goals aren’t to continue to pump blood around our bodies, but to contribute and improve our societies.

This isn’t just fluff talk.

An exercise undertaken by David Gardner (co-founder of the Motley Fool and a member of the Conscious Capitalism Board) identified 12 conscious companies in 2012 to track against the results of the top 500 American companies – the result:

  • The 12 conscious companies – an increase of 400%
  • The S&P 500 (top 500 American companies) – 98% over the same period.

Seems Mr Ford was onto something.

What I want to leave you with this week builds on the content of the last two newsletters.

We must have service at the heart of our organisations, teams, units and businesses. We must think wide, take risks, and continually look for better ways to improve the lives of our stakeholders.

Your Weekly Challenge

This week:

I challenge you to find one area to extend and improve your value offering with one stakeholder group (internal or external). 

Service is not limited to businesses and customers – it is between your team & the rest of the organisation, between your project and your end users, between you and your teams.

Reply to your calls faster, offer personal advice, reach out to a someone in need, run a new workshop, go out of your way to connect others – there are many ways to serve.

Give it a try, you may be pleasantly surprised.

Then, consider, how can you offer this service more consistently and effectively. Even better – embed it into what you do every week.

This Week’s Thought Pulses

Leadership & Performance

“The rank of office is not what makes someone a leader. Leadership is the choice to serve others with or without any formal rank.” – Simon Sinek, Leaders Eat Last

Momentum & Energy

The key influencers in our organisations don’t usually carry titles. They are those that serve those around them. Influencers share their unique talents, connections, information, and their positive emotion – creating social attraction.

Delivery & Oversight

There are three stages of project oversight, each increasing in organisational trust and value.
1) Chaos, 2) Command & Control, 3) Service-Centred.
Where are you?


Upcoming April Webinar: Are you clear on your value? 5 key strategies to ensure your value is clear and achievable – an unmissable event where I will cover how to build, communicate and embed real value into your organisations, teams and self-practices. To sign up, contact me at

The GO TO PMO Vault: The GO TO PMO Vault provides everything you need to set-up, oversee, support and up-skill your organisational change. This includes access to a growing library of over 100 toolkits, frameworks, guidelines, workshops and training sessions that have culminated from years of experience and trend forecasts. It is now live!
To obtain access – contact me at